valued colleagues, strategic partners,

and good friends

Mark Ingwer
Managing Partner/Founder

Dr. Mark Ingwer, Ph.D., founded ICG in 1995 after identifying a need in the market for a business leader who understood human behavior and could implement business solutions to capitalize on the insights uncovered through market research. Mark has since published a resource for marketers, Empathetic Marketing, that explains how the six core emotional needs drive consumer behavior and can be leveraged for market success.

Mark applies his psychology, advertising and market research skills to a full range of business issues for ICG's clients, in addition to speaking as an industry KOL. In recent years, Mark has focused on strategic research issues including brand positioning and brand equity research, while pioneering new projective methods.

Mark earned his doctorate in Clinical Psychology from the Ferkauf Graduate School of Psychology, a division of the Albert Einstein College of Medicine in New York City. Additionally, he received a certificate in marketing from the Wharton School of Business at the University of Pennsylvania. Prior to launching Insight Consulting Group, Mark held senior management positions at Saatchi and Saatchi, DMB&B and Goldring Research.

On the weekends, you'll find Mark coaching his son Jake in soccer or checking out the latest gallery openings.