valued colleagues, strategic partners,

and good friends

Nate Hoffberg
Managing Partner

Nate joined ICG with a mission to apply his understanding of behavioral economics to improving marketing impact through measurable ROI across brands and products.

At ICG, Nate looks for challenging business issues in corporate, commercial and portfolio strategy for industry leaders and small businesses alike, providing research-informed strategic marketing direction and consultative services for clients. Additionally, Nate leverages his cross-industry experience and his academic background to develop scalable research models that provide brand confidence and predictive power.

Nate, a seasoned marketing and sales veteran, earned his stripes in the retail financial services and marketing research industries after studying economics at the University of Chicago. Prior to joining ICG, Nate founded HJR Capital, a structured finance consultancy that worked with investment banking executives. He's also worked for Chicago‚Äďarea firm Research Pros, as a market research analyst, and as a broker for A.G. Edwards Inc.