We are ICG
We are empathetic marketing researchers dedicated to understanding human truths and translating them into strategic business solutions
ICG has been a pioneer in making our clients’ audiences feel and be understood by connecting to the heart and soul of what is human. We believe the key to understanding lies in deep empathy: a commitment to identifying, understanding, and satisfying the deeper emotional needs that drive behavior and transforms brands.
OUR CORE CAPABILITIES
We provide custom, comprehensive research solutions tailored to your unique business drivers.
“We know people don’t do what they say, or say what they do. It’s our mission to help clients identify the emotional drivers behind those disconnects, in order to form stronger brand relationships.”
– Dr. Mark Ingwer, Founding Partner
Insights on how to gain an empathetic edge in your healthcare research and marketing,
and perspectives on important industry news and trends from ICG thought leaders.
Improve your healthcare marketing with
The Empathetic Lens
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