Entries by Ashleigh@harpethmarketing.com

How Pharmaceutical Brands in Rare Disease Categories Can Use Patient Communities to Differentiate

Over the three-month duration of the schizophrenia patient community, through live, qualitative interaction we were able to bring unmet needs to light and help the client understand how those needs can be addressed with patient support services. This allowed them to create a value proposition for patients above and beyond the clinical aspects of their pharmaceutical.