Instead of making health decisions rationally, emotional needs more often influence patient behavior. See the impact in our real-world example and learn how identifying and meeting those emotional needs can create better outcomes for patients as well as brands.
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If your brand’s understanding of provider – patient interactions is limited to what’s being said or done in the exam room, you don’t have the full picture. See how an evidence-based, empathetic research approach can give you the edge to truly impact healthcare decisions.