Finding differentiators ICG
ICG helped to identify which new policy offering would be a point of differentiation strong enough to cause consumers to switch auto insurer and build brand loyalty.
See how ICG has delivered powerful insight at critical brand moments for our clients.
Available Booklets:
Developing a Winning Commercial Strategy for Vital Clinical Nutrition Products
Transforming patient initiatives with a refocused brand and communications strategy
Breaking Down Barriers to Making Challenging Healthcare Decisions
Insights that Changed an Industry
Innovating Customer Experience and Discovering New Sources of Revenue
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