Ethnographic Patient Immersions brought ICG Researchers to the point of care and enabled them to define distinct stages of a typical Wellness visit and opportunities to address unmet needs.
Leveraging ICG’s proprietary ethnographic method called ICG-Patient Immersions, the research team defined the stages of a typical Wellness Visit and investigated opportunities to improve engagement and address the unmet needs of those involved. Patient Immersions allowed ICG Researchers to use an empathetic lens while observing the Wellness Visit to identify key differentiating best practices and gaps among prescribers and their offices. Engaging Caretakers after the visit with TeleWeb technology further clarified the stages of the visit and the explicit unmet needs at each stage.
ICG researchers used TeleWeb Technology to engage caretakers virtually post visit and define cognitive, emotional or social dissonance based on their decision to vaccinate or not to vaccinate.
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FEATURED CASE STUDIES
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