Being at the point of care
Ethnographic Patient Immersions brought ICG Researchers to the point of care and enabled them to define distinct stages of a typical Wellness visit and opportunities to address unmet needs.
The Result
ICG Researchers were able to identify consistencies and inconsistencies in how the Wellness Visit was conducted, and more importantly the drivers and barriers to a decision to vaccinate. The insights derived from ICG Researchers led to the development of a Wellness Visit Map, a strategic and operational document used by the marketing team to standardize office practices, ideate and deliver best in class educational materials that lead caretakers and patients to take action on preventable diseases.
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FEATURED CASE STUDIES
Developing a Winning Commercial Strategy for Vital Clinical Nutrition Products
Transforming patient initiatives with a refocused brand and communications strategy
Breaking Down Barriers to Making Challenging Healthcare Decisions
Insights that Changed an Industry
Innovating Customer Experience and Discovering New Sources of Revenue
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