Being at the point of care
Ethnographic Patient Immersions brought ICG Researchers to the point of care and enabled them to define distinct stages of a typical Wellness visit and opportunities to address unmet needs.
Our Approach
Leveraging ICG’s proprietary ethnographic method called ICG-Patient Immersions, the research team defined the stages of a typical Wellness Visit and investigated opportunities to improve engagement and address the unmet needs of those involved. Patient Immersions allowed ICG Researchers to use an empathetic lens while observing the Wellness Visit to identify key differentiating best practices and gaps among prescribers and their offices. Engaging Caretakers after the visit with TeleWeb technology further clarified the stages of the visit and the explicit unmet needs at each stage.
Leveraging TeleWeb Technology
ICG researchers used TeleWeb Technology to engage caretakers virtually post visit and define cognitive, emotional or social dissonance based on their decision to vaccinate or not to vaccinate.
The Result
ICG Researchers were able to identify consistencies and inconsistencies in how the Wellness Visit was conducted, and more importantly the drivers and barriers to a decision to vaccinate. The insights derived from ICG Researchers led to the development of a Wellness Visit Map, a strategic and operational document used by the marketing team to standardize office practices, ideate and deliver best in class educational materials that lead caretakers and patients to take action on preventable diseases.
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FEATURED CASE STUDIES
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