Being at the point of care
Ethnographic Patient Immersions brought ICG Researchers to the point of care and enabled them to define distinct stages of a typical Wellness visit and opportunities to address unmet needs.
See how ICG has delivered powerful insight at critical brand moments for our clients.
Available Booklets:
Developing a Winning Commercial Strategy for Vital Clinical Nutrition Products
Transforming patient initiatives with a refocused brand and communications strategy
Breaking Down Barriers to Making Challenging Healthcare Decisions
Insights that Changed an Industry
Innovating Customer Experience and Discovering New Sources of Revenue
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