Being at the point of care
Ethnographic Patient Immersions brought ICG Researchers to the point of care and enabled them to define distinct stages of a typical Wellness visit and opportunities to address unmet needs.
Leveraging ICG’s proprietary ethnographic method called ICG-Patient Immersions, the research team defined the stages of a typical Wellness Visit and investigated opportunities to improve engagement and address the unmet needs of those involved. Patient Immersions allowed ICG Researchers to use an empathetic lens while observing the Wellness Visit to identify key differentiating best practices and gaps among prescribers and their offices. Engaging Caretakers after the visit with TeleWeb technology further clarified the stages of the visit and the explicit unmet needs at each stage.
Ethnographic Patient Immersions brought ICG Researchers to the point of care and enabled them to define distinct stages of a typical Wellness visit and opportunities to address unmet needs.
ICG researchers used TeleWeb Technology to engage caretakers virtually post visit and define cognitive, emotional or social dissonance based on their decision to vaccinate or not to vaccinate.
See how ICG has delivered powerful insight at critical brand moments for our clients.
Available Booklets:
Developing a Winning Commercial Strategy for Vital Clinical Nutrition Products
Transforming patient initiatives with a refocused brand and communications strategy
Breaking Down Barriers to Making Challenging Healthcare Decisions
Insights that Changed an Industry
Innovating Customer Experience and Discovering New Sources of Revenue
Differentiating pharmaceutical brands in rare disease categories
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