ICG discovered that the biggest area of near-term opportunity was to globalize the portfolio, enabling them to immediately capture more share.
ICG led a holistic, inside-out approach to align the organization around a common vision of success with many sources of input, including stakeholder interviews and workshops. These key audience insights helped define the “deep discovery” research program featuring innovative ethnographic customer and key influencer interviews. ICG’s iteration process with key opinion leaders, project advisory boards, and clinical experts led to the development of a commercial strategy that recommended globalizing the product portfolio to capture more share, utilizing integrated technology to simplify operations, and a new focus on clinical development for new indications to diversify risk and expand the market.
ICG researchers discovered the most significant unmet Need was the simplification of the PN process in the compounding pharmacies.
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FEATURED CASE STUDIES
Developing a Winning Commercial Strategy for Vital Clinical Nutrition Products
Transforming patient initiatives with a refocused brand and communications strategy
Breaking Down Barriers to Making Challenging Healthcare Decisions
Insights that Changed an Industry
Innovating Customer Experience and Discovering New Sources of Revenue
Differentiating pharmaceutical brands in rare disease categories
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