Identifying treatment challenges
ICG identified clinical points in care and treatment challenges in addition to gaps in care and unmet core emotional needs. Identifying these roadblocks enabled us to come up with a long term plan.
Our Approach
Because of Insight Consulting Group’s vast expertise in Rare Disease Research and specialization in Patient Ethnography, a mixed methodology approach was utilized that enabled the depth of discovery necessary to unearth every important interaction—leading to a better journey for future patients. Our in-house recruitment team was challenged with a seemingly impossible task of engaging sufficient numbers of target patients in research, but due to our experience in Rare Disease research, delivered results utilizing a range of resources and secured 20 patients with specific demographic requirements and 20 mixed specialty HCP treaters.
Developing a long term success journey for patients from infants to adults
Because of the method used, ICG Researchers designed a deliverable that included: Cognitive, Emotional and Social implications, reasons for disengagement, methods to limit patients falling off the grid, and with with recommendations on how to engage each patient with empathy to ensure long-term treatment success.
The Result
The patient journey that was transformed by ICG, clearly identified unmet needs, treatment challenges, and key patient emotions. The research team’s strategic recommendations while engaging each patient with an emotional understanding—were the key inputs our client used in building a new consumer marketing strategy and campaign, as well as refocusing direct to patient initiatives that ensured their long-term treatment success.
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Study Booklet
See how ICG has delivered powerful insight at critical brand moments for our clients.
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FEATURED CASE STUDIES
Developing a Winning Commercial Strategy for Vital Clinical Nutrition Products
Transforming patient initiatives with a refocused brand and communications strategy
Breaking Down Barriers to Making Challenging Healthcare Decisions
Insights that Changed an Industry
Innovating Customer Experience and Discovering New Sources of Revenue
Differentiating pharmaceutical brands in rare disease categories
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