Thoughtful and effective recruiting
Schizophrenia patients (and caregivers) are difficult to reach so we recruited using different approaches including patient advocacy groups and online advertising
Differentiating pharmaceutical
Our Approach
Because of our expertise in approaching research with an empathetic lens and our experience in the rare disease category, we knew that traditional IDIs and focus groups would only give us a snapshot of the patient experience, not the panoramic view that was needed. So, we recommended creating an online community with schizophrenia patients and their caregivers. While a patient community in and of itself is not unique, our approach was innovative because of the daily (and timely) interaction as well as the longitudinal aspect our research platform allows. This approach gave the client a unique opportunity to understand the nuances, behaviorally and emotionally, of the patient experience to identify unmet needs.
Key to our qualitative and ethnographic methodology
Day-to-day iteratively, our moderator noticed the nuances of the patient experience and identified unmet needs in order to develop patient services
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FEATURED CASE STUDIES
Developing a Winning Commercial Strategy for Vital Clinical Nutrition Products
Transforming patient initiatives with a refocused brand and communications strategy
Breaking Down Barriers to Making Challenging Healthcare Decisions
Insights that Changed an Industry
Innovating Customer Experience and Discovering New Sources of Revenue
Differentiating pharmaceutical brands in rare disease categories
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