Insight Consulting Group (ICG) has been awarded a group purchasing agreement for Market Research services with Premier Inc., a nationwide healthcare group purchasing organization with 4,400 U.S. hospitals and 225,000 other provider members.
Over the three-month duration of the schizophrenia patient community, through live, qualitative interaction we were able to bring unmet needs to light and help the client understand how those needs can be addressed with patient support services. This allowed them to create a value proposition for patients above and beyond the clinical aspects of their pharmaceutical.
Insight Consulting Group (ICG) Announces Partnership with COEUS Holdings to Address the Healthcare Industry’s Changing Research and Insight Landscape.
Instead of making health decisions rationally, emotional needs more often influence patient behavior. See the impact in our real-world example and learn how identifying and meeting those emotional needs can create better outcomes for patients as well as brands.
If your brand’s understanding of provider – patient interactions is limited to what’s being said or done in the exam room, you don’t have the full picture. See how an evidence-based, empathetic research approach can give you the edge to truly impact healthcare decisions.