The Impact of Emotional Needs on Healthcare Treatment Decisions: Why Patients Say No When the Data Says Yes

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Instead of making health decisions rationally, emotional needs more often influence patient behavior. See the impact in our real-world example and learn how identifying and meeting those emotional needs can create better outcomes for patients as well as brands.

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The Commercial Impact of Understanding Core Emotional Needs in Provider – Patient Interactions

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If your brand’s understanding of provider – patient interactions is limited to what’s being said or done in the exam room, you don’t have the full picture. See how an evidence-based, empathetic research approach can give you the edge to truly impact healthcare decisions.

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