​Using techniques established by developmental psychologists, we dive deep into participants’ true needs, helping brands to optimize marketing tactics and prepare more effectively for the evolution of core consumer needs along the continuum of brand connectedness.

Social scientists agree that there are Six Core Emotional Needs that all humans must have met in order to grow, individually and socially.

​We believe that to fully understand human behavior, you must first shed light on their Six Core Emotional Needs.


As researchers, our job is to identify which of the Core Needs is the root force behind how consumers perceive, receive, and interact with a brand.

​With the right need identified, we can apply the appropriate empathetic lens to everything from innovation efforts to communications, to ensure we effectively deliver a meaningful strategic solution that strengthens brand connections.

We call this Empathetic Marketing. We wrote the book on it.

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