Insight Consulting Group (ICG), a Chicago-based marketing research firm specializing in the healthcare industry, announced on September 14, a partnership with COEUS Holdings, LLC, a leading boutique life sciences technology and consulting firm. This new partnership will help bridge the gaps between payers, healthcare providers, and patients by developing insights and strategies that are reflective of today’s integrated needs. The partnership will streamline, fast-track, and optimize the insight process. Ultimately this new alliance affords clients a more robust understanding of the patient experience which leads to increased access to medications and discovery of the unmet needs of physicians and patients.
According to Chris Schnaars, Principal at Insight Consulting Group (ICG), “By connecting ICG’s expertise in HCP, patient, and caregiver insights with COEUS’ expertise in payer strategy, the partnership helps clients to coordinate efforts and streamlines the commercialization process while optimizing results. Through the alliance, ICG leverages our expertise in human psychology and the social sciences into the design of payor strategy. This contributes to improving access while delivering the brand value proposition to more HCPs and patients.”
“In our industry, there are few if any consultancies and research groups that are expert in all three: payor, healthcare provider, and customer data research and insights,” stated, Chuck Peipher, Coeus Global, Managing Partner. “That may have been fine ten years ago, but today’s clients demand strategy and insights that consider every audience. There has to be a common thread that translates across all channels, and with ICG’s help, that’s what COEUS Holdings will deliver.”
About Insight Consulting Group (ICG)
ICG provides unique value in the healthcare marketplace by utilizing behavioral and psychological science to uncover powerful insights into the attitudes and behaviors of patients and healthcare professionals. Through the development and use of the ‘Empathetic Marketing Framework’, ICG redefines how clients view patients and HCPs by identifying key human needs that translate into a deeper understanding. ICG’s unique ‘empathetic lens’ empowers clients to make more confident decisions and optimizes commercial success.
About COEUS Holdings
The COEUS Holdings teams are singularly driven to optimize market access and commercialization infrastructure for pharmaceutical products. COEUS is a multi-specialty, commercially aligned consultancy, offering a comprehensive suite of informed solutions for successful engagement with organized customers, providers, and patients. To learn more about COEUS and the company’s offerings, visit www.coeusholdings.com.
About ICG
Insight Consulting Group (ICG) publishes The Empathetic Lens and has a long history of bringing clarity to your view of the provider-patient interaction with innovative methodologies and our deep expertise in qualitative and ethnographic research. As empathetic healthcare marketing researchers and brand strategists, we’ve helped research and marketing teams create commercial impact and meaningful outcomes across pharmaceutical, medical device and diagnostic, and provider and payor organizations.
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