CHICAGO, IL – OCTOBER 5, 2021 – Insight Consulting Group (ICG) has been awarded a group
purchasing agreement for Market Research services with Premier Inc., a nationwide healthcare
group purchasing organization with 4,400 U.S. hospitals and 225,000 other provider members. This
new agreement allows Premier members, at their discretion, to take advantage of special ICG pricing
and terms pre-negotiated by Premier to help members make better business decisions through
advanced qualitative and quantitative research solutions and strategy development.
According to Chris Schnaars, Principal at Insight Consulting Group (ICG), “Our agreement with
Premier gives its members access to research services to better understand and meet the changing
needs of patients. Regardless of the sector a Premier member belongs to – health network, hospital,
group practices or members outside of healthcare – ICG’s research services empower members to
fast-track and optimize the insights process. Plus, thanks to our new partnership with COEUS
Holdings, the marketplace of payers is now available for research under the Premier umbrella. This
will provide access to insights from the largest and most influential health plans and Pharmacy
Benefit Managers (PBMs) responsible for formulary decisions that impact healthcare coverage for
180+ million of their members.”
ICG’s unique expertise in developing solutions through qualitative and quantitative research – in and
outside of the healthcare industry – will help Premier members solve a variety of core business
issues anywhere along the healthcare industry continuum including: quality and satisfaction
measurement, market exploration, product and service ideation, concept testing, access and
reimbursement insights, care model assessments, value-based contracting exploration.
Premier is a leading healthcare improvement company, uniting an alliance of more than 4,400 U.S.
hospitals and 225,000 other providers to transform healthcare. With integrated data and analytics,
collaboratives, supply chain solutions, and consulting and other services, Premier enables better care
and outcomes at a lower cost.
About Insight Consulting Group (ICG)
ICG provides unique value in the healthcare marketplace by utilizing behavioral and psychological science to uncover powerful insights into the attitudes and behaviors of patients and healthcare professionals. Through the development and use of the ‘Empathetic Marketing Framework’, ICG redefines how clients view patients and HCPs by identifying key human needs that translate into a deeper understanding. ICG’s unique ‘empathetic lens’ empowers clients to make more confident decisions and optimizes commercial success.
About ICG
Insight Consulting Group (ICG) publishes The Empathetic Lens and has a long history of bringing clarity to your view of the provider-patient interaction with innovative methodologies and our deep expertise in qualitative and ethnographic research. As empathetic healthcare marketing researchers and brand strategists, we’ve helped research and marketing teams create commercial impact and meaningful outcomes across pharmaceutical, medical device and diagnostic, and provider and payor organizations.
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