WHAT WE DO

​We make it our business to understand your business, then develop a customized approach to ensure fresh discovery, making us a force to be reckoned with in any strategic challenge.

OUR RESEARCH SOLUTIONS

We deliver powerful insight at critical brand moments

Whether you’re a pre-launch product or looking to re-evaluate a long-standing strategy, our responsive team thrives on designing and implementing thoughtful and creative research solutions for every point along the product lifecycle.

We leverage three core service categories
and key methodologies to accurately
uncover meaningful and integral insights.

OUR CORE CAPABILITIES

We begin with the end in mind when partnering with our clients across three core service categories

QUALITATIVE RESEARCH

The cornerstone of ICG’s expertise. We do it all: IDIs, dyads, triads, focus groups, ethnography. Whatever the modality, our priority remains the same: we conduct personal, empathetic interviews that get to the heart of participants’ core needs and provide tailored recommendations to suit your business needs.

IN-HOUSE RECRUITMENT

We know that strong insights start with strong participants. Our in-house recruitment assures quality control and compliance confidence; ensuring an integrated, seamless research process.

STRATEGIC LEADERSHIP

​Whether commercializing a new brand or product or looking to optimize sales execution, we can provide you with the strategic guidance to make informed and profitable business decisions.

KEY METHODOLOGIES

We prioritize three innovative methodologies to achieve exact
analysis and actionable outputs

IMMERSIONS
& INTERVIEWS

Immersions bring people closer to their true experiences to identify true emotional drivers. We interview people where they make their decisions – late at night at their kitchen table, at the pharmacy, etc.

ONLINE
COMMUNITIES

Online communities offer a relaxed, anonymous atmosphere, inspiring candid, judgement-free responses. This cost-effective methodology is perfect for any group size and allows for maximum flexibility.

VIRTUAL REALITY/
ROLE PLAY RESEARCH

VR research gives clients a peek into the mind of key stakeholders as they make the decisions that influence outcomes. This new technology is a must-see and is an engaging way to create excitement around research.

Ask us how our immersive patient journey work in the rare disease space was published as a Best in Class approach for simultaneously developing deep emotional insight and identifying commercialization opportunities.

Ask us how our community work enabled a CNS launch brand to build novel tactics for connecting with a stigmatized and treatment-inundated audience, earning them market leadership and landing them an Ogilvy award nomination.

Ask us how we used virtual reality role play research to finally bridge the gap between caregivers and physicians to understand perceptions, drivers, and barriers to accepting and adopting mandated vs.”recommended” vaccines.​

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