WHO WE ARE
We like to think of our approach to research as storytelling. The setting and the research subjects are essential to understanding the role of the main character: our clients’ products and services. We illuminate the key events in the story to chart a clear and actionable quest for our main character…and we like that story to have a compelling, meaningful ending.
THE BASICS
We are a nimble, marketing research firm specializing in healthcare
We are a
25-year old
company
We call Chicago
home
We are a full-service
team with In-House
Recruitment
We produce custom
products at a fast
and flexible rate
We are published
Thought Leaders in
our space
OUR LEADERS
Mark Ingwer
MANAGING PARTNER | FOUNDER
Mark Ingwer, Ph.D., founded ICG after identifying a need in the marketplace to understand the impact of human behavior on decision making and to create business solutions that capitalize on the insights uncovered through market research. Mark has since published a groundbreaking resource for marketers, Empathetic Marketing.
Mark applies his psychology, advertising and market research skills to a full range of business issues for ICG’s clients, in addition to speaking as an industry KOL. In recent years, Mark has focused on strategic research issues including brand positioning and brand equity research, while pioneering new projective methods.
Nate Hoffberg
MANAGING PARTNER
Nate joined ICG with a mission to apply his understanding of behavioral economics to improving marketing impact through measurable ROI across brands and products.
At ICG, Nate looks for challenging business issues in corporate, commercial and portfolio strategy for industry leaders and small businesses alike, providing research-informed strategic marketing direction and consultative services for clients. Additionally, Nate leverages his cross-industry experience and his academic background to develop scalable research models that provide brand confidence and predictive power.
Chris Schnaars
PRINCIPAL, LIFE SCIENCES
Chris is an experienced pharmaceutical leader who joined ICG in 2010, bringing his passion for excellence in multiple functional areas such as sales, marketing and training to each client interaction.
As a leader at ICG, Chris holds a role that is fundamental to customer partnership and success. Chris focuses on engaging each client to establish meaningful partnerships, defining clear business needs and designing innovative strategic solutions actionable deliverables and consistent business results. Chris brings an inspiring spirit and wealth of experience to make each client engagement an exceptional experience.
Amy Cargill, Ph.D.
RESEARCH MANAGER
Amy came to ICG following careers as a practicing psychologist, and most recently, applied social scientist at the University of Chicago. Drawing on expertise in human development and implementation science, she brings a human-centered approach to research design, analysis and reporting using mixed methods to deeply understand attitudes and beliefs that underly individual behavior as well as decision-making. Amy’s published frameworks for measuring supports and barriers to innovation have been applied across disciplines, informing communications, design and rollout for a range of products and services spanning healthcare, K-12 education and adult learning. She holds a Ph.D. from the University of Rochester and UX Certification from the Nielsen Norman Group (NN/g).
Kaitlyn A. Ferris, Ph.D.
SENIOR CONSULTANT
Kaitlyn joined ICG with a goal to apply principles of developmental psychology and human behavior to the healthcare space. As a senior consultant, she leads and executes each stage of research with a targeted focus on generating actionable insights and real-world impact using a mix of methods. Before ICG, she spent over 10 years in academia translating research insights into actionable outcomes in education and applied learning contexts.Kaitlyn’s applied research background provides her with the expertise to contribute to positive business outcomes for ICG’s healthcare clients. Kaitlyn earned a Ph.D. in Life Span Developmental Psychology from West Virginia University.
